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RECLAIMED HOODIE
Get yourself a one of a kind half and half hoodie and help get kids to the IMAGI-NATION{Factory}
Launching this week is the capsule collection of one-off upcycled hoodies, created in collaboration with nANA jUDY. The funds from each sale will go to support Indigenous kids visiting AIME’s IMAGI-NATION{Factory} for mentorship and education workshops.
Buy a hoodie for $120 - only 14 are available on this first run!!
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We talk about the actions necessary to take immediately to solve the mountains of clothing dumped, and how to regenerate headstock.
PODCAST
"This kind of like creative, unheard-of thinking is really with what's needed in this space. There's so many problems with the way the system operates and the way it's set up. Over time sustainability became one of the cornerstones of our business and focus minimizing our impact as much as we can."
Elizabeth Harvey
Nico
"It's not just a t-shirt that we are wearing. That's something that somebody has probably been massively underpaid for and slaved away working 22 hours a day to make thousands of those t-shirts and a pretty meaningless, boring job and a hot factory that doesn't meet health and safety regulations. When you see all of that, you can't unsee it. And that does help the penny drop for a lot of people."
Qiulae Wong
B.Corp
"...we aren't meant to be the second largest industry for producing carbon. A ridiculous percentage of the plastic in the ocean comes from synthetic garments that are washed in your washing machine and go out into the water system."
Dale McCarthy
Bondi Born.
"We're in the middle of our ReclAIMEd investigation to explore what can we do with this problem around dead clothing at the end of the line.
The problem that sees mountains and mountains of clothing in India with cows walking over them, the problem that sees clothes going to the Third World and the Third World saying we don't want these anymore. Cause we've got enough.
The problem which sees fast fashion, having people wear something for a moment, have no identity or connection to it and then throw it out. The problem that within a generation where no one owns something for more than 20 or 30 years. So we're here to explore how we can try and reclaim that dead stock, how we can utilise the cloth that's already been created and work with it and see how we can regenerate it."
Jack mb
AIME ceo and founder