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This hoodie is made of seaweed
This hoodie grows underwater forests
PODCAST
Join our host Jack Manning Bancroft and his guests – Damon Gameau (2040, Regenerate Australia), Adriana Verges and Ezequiel Marzinelli (Operation Crayweed), Regina Polanco (PYRATEX), and Ex-Mentees Lily Thomas McKnight and Milla Morgan.
Making of a Hoodie Episode 4
1
case study for reforesting coastlines.
23
beaches and Sydney’s coastline reforested.
$1M
wealth invested.
2000
world-leading seaweed hoodies come to life.
4 weeks.
28 days.
One planet to regenerate.
Damon Gameau who helped inspire this project with his film 2040, joins a gang of wonderful scientists and the AIME crew to explain the Seaweed Hoodie campaign to reforest Sydney's coastline
“The Sydney coastline is an iconic part of Australia and the world. I will be purchasing a seaweed hoodie to help scientists protect it, regenerate it, and maintain its iconic status.”
Pat Cummins
Australian Cricket Captain
When the pandemic hit we turned to stories...
...to weaving together, not getting stuck on implementation or politics, focusing on the art and the philosophy, at a moment we felt like everyone was telling us a seaweed hoodie was 10 years away, we turned to music and our founder Jack and his partner Yael Stone, their daughter Pemau Stone Bancroft, and Yael's sister Elana Stone and her partner Joel Hoffman, who were all in lockdown, came together in the garage and made this. This was 2 years ago on 9th November 2020, and a great reminder to us all that when in doubt tell the story, sing the song, the song will show you the way.
Much love to you all, the AIME Team